Replacing an end-of-life booking system with one promotor portal
A portal where promotors follow up on their options, bookings and venue news across all be•at venues.


Challenge
What was the challenge?
As Belgium’s market leader in venue operation for public events, Be•at identified the need to update their venue booking system as it approached end-of-life. Given the opportunity to start over new, they wanted to improve how event promotors could access and engage with venue information and improve their way of working.
Process
How did we help?
It started with a refinement workshop. Together with be•at, we mapped what the old system could do, and what promotors actually needed from the new portal.
Those insights became a roadmap: what to ship first, what could wait, and how the portal would grow with be•at’s plans.
We built the portal in Retool, on a clean integration layer. Salesforce, WordPress and be•at’s internal systems now feed one place. Regular status meetings kept the project close to be•at’s vision.



Process
How did we help?
It started with a refinement workshop. Together with be•at, we mapped what the old system could do, and what promotors actually needed from the new portal.

Those insights became a roadmap: what to ship first, what could wait, and how the portal would grow with be•at’s plans.

We built the portal in Retool, on a clean integration layer. Salesforce, WordPress and be•at’s internal systems now feed one place. Regular status meetings kept the project close to be•at’s vision.

Solution
What is the result?
We have built a centralised portal for promotors to follow-up on event venue bookings, event management and the latest venue news.
Some of the core features include:
Some of the core features include:
- A comprehensive calendar showcasing all event options and dates across Be•at's arenas and theaters.
- Detailed event and option insights tailored to the promotor.
- Full integration with Salesforce and WordPress, along with Be•at's internal systems, for synchronised data delivery.
- A constantly updated news outlet to keep promoters informed with the latest venue updates.

"Sixth Generation has enabled us to ship products faster and helped us establish a governance framework within our organisation."








